What is a marketing notification?

What is a Marketing Notification?

A marketing notification is a message delivered to users across different platforms, including desktops and mobile devices, intended to inform them about updates, offers, and promotions related to a brand. Marketing notifications are typically opt-in, meaning users must grant permission to receive them. They offer a direct and engaging way to communicate with users, often resulting in higher engagement rates compared to traditional email marketing. These notifications can be personalized and segmented to cater to individual user preferences, enhancing their effectiveness.

What is Push Notification Marketing: Definition, Tips

Push notification marketing is an advertising strategy whereby marketers inform their target audience about services and products via browser notifications on an array of devices. SendPulse offers free web push service if your database has fewer than 10,000 subscribers.

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Push notifications are a common advertising format that works for any service, product, and CPA offer. Marketers send both promotional and transactional messages. Transactional notifications inform clients of their order status, while promotional notifications advertise goods, increase brand awareness, and maximize sales. It’s a great chance to inform users about the latest news, communicate useful information concerning brand apps, new features, and more.

Why is Push Notification Marketing Important?

• Better outreach
• Security
• Higher engagement
• Useful insights
• Cheap communication channel

• Better outreach. The forecasted number of smartphone users in 2019 was about 2.5 billion. Thus, push notifications help businesses reach a significant portion of the smartphone market.
• Security. Google API controls push notifications, ensuring user information is safe and preventing the selling of customer data.
• Higher engagement. Push notifications increase app engagement by 88% and drive visitors back to websites through relevant information, reminders, and regular updates.
• Useful insights. They provide valuable stats regarding open rate and CTR to improve strategies.
• Cheap communication channel. Push notifications promote your brand at a favorable price, and with SendPulse, the service is free if your database holds fewer than 10,000 subscribers.

Types of Push Notifications

1. Mobile notifications
2. Browser notifications

Push notifications can be broadly classified into two different types:

Mobile Notifications

These pop-up messages are sent by a mobile app to users. They can be used to send news, offers, sales alerts, events reminders, prompt actions, etc. Users must install your app to receive mobile notifications.

Browser Notifications

These alerts are provided to users who give their permission while visiting a website. They notify users about sales, news, events, and promos and do not require an app. SendPulse enables websites to set up personalized browser notifications on browsers like Google Chrome, Firefox, and Opera with ease.

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Create a push campaign for free to keep your customers engaged and notify them about sales and new blog articles.

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How to Use Push Notification Marketing with SendPulse

1. Sign up with SendPulse
2. Add your site
3. Add the generated script to your site
4. Send push marketing campaigns

Follow these steps to send browser notifications:

Step 1 — Sign up with SendPulse

Register with SendPulse by adding your name, email, phone, and a password.

Step 2 — Add Your Site

Select “web push” and then click on “Add new website” to begin creating a web push campaign. Provide the domain address, website image, and choose a subscription request or add a custom one.

Step 3 — Add the Generated Script to Your Site

SendPulse automatically creates the code after adding the website. Copy and paste the code into your website.

Step 4 — Send Push Marketing Campaigns

Click on “Create a push campaign”, add a title, text, recipient list, and web push link, and then start sending web push campaigns.

Web Push Monetization

Push notifications can be used to provide more than just brand information or updates. Businesses with a list of web push subscribers can monetize their sites as well.

Get Additional Income by Monetizing Your Website

Websites can generate extra income by allowing advertisers to send web push ads to their subscribers. To do so:

1. Activate web push ads in your SendPulse account
2. Set sending frequency
3. Earn money per click

Advertise with PushPush

PushPush allows website owners to earn from advertisers by promoting their businesses to recipients. It is easy to set up, pays every week, and provides comprehensive performance reports.

Push Notification Marketing Examples

Inform clients about discounts using push notifications.

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Popsugar uses push notification marketing to promote its training programs.

Use push notifications to inform users about new articles on your website.

Push Notification Marketing Best Practices

• Use web push notifications for transactional alerts such as delivery notifications.
• Make use of personalization and segmentation features offered by different browsers.
• Use push alerts to remind customers about abandoned carts.
• Add brand images and icons to capture attention instantly.
• Create an account and launch a push notification marketing campaign with SendPulse!

References

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