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Side hustles are a fabulous option. By their very nature, they slot into your life alongside your existing job, so you create the potential to earn extra income. This means you can use your side hustle to monetise your faux flower hobby or if you want to take it further, it can be the first step to test out whether it will work as a fully fledged business.
When youre keen to turn your hobby into a job, there are loads of benefits to starting out with a side hustle. Here are our top five
Are people always asking if your latest creation is for sale or wondering where they can buy your flowers? If youve already been offered money for your creations it shows that theres a clear market for them. This means you have ready-made customers for your side hustle and can hit the ground running.
Another clear sign is that youre already investing money into your hobby. If youve already forked out the majority of your startup costs (flowers, wire cutters, glue gun, etc), then it makes financial sense to try and recoup some of your investment.
There are endless ways to make money out of faux flowers, but that doesnt mean that every floral creation has legs as a side hustle.
Ask yourself
Is there a market?
Who are your customers, where will you find them and what avenues are there for you to sell your flowers?How much competition is there?
Research other similar businesses to see where you fit in. If lots of other people are offering the same thing, consider how to tweak your idea to make it stand out.How much do you need to invest?
Do your calculations before you start? If its easy to sell a few homemade items with very little financial input, its a no-brainer.Is there a clear profit margin?
Work out how much you stand to make from each sale after you take all your expenses into account. If your profit margin is low then you may be better off keeping it as a hobby.Is there development potential?
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Where else could your idea go in future? If youre selling flower arrangements, could you offer workshops for example? Could you start a small pop-up in your local high street? Even if this may be a long way off, be clear about your ultimate goals further down the line.Running a floral side hustle can be exciting and profitable, but there is a flipside. A hobby can wait until tomorrow, but paying customers wont be so patient. It can be time-consuming and stressful and, for some, this can take the joy out of your passion.
For this reason, its crucial that you find ways to look after your mental and physical health. Be sure to are able to prioritise your tasks, allocate yourself time off and know how to recognise the signs of burnout. Remember to walk before you run. Slow and steady can win the race if you are sure of your direction and commitment.
And remember the team at Decoflora want you to succeed! If we can help you with advice drop us a line via our contact page. If we can we will do our best to share our knowledge and expertise with you.
Determine target markets or those who have a need for silk floral arrangements. Those interested include brides, wedding consultants, event planners, property management companies, banquet halls and home improvement or decor retailers. Conduct online and offline research to determine the size of these markets, if there is demand locally and the amount of competition in these markets. Use online and offline business directories, visit competitor websites or contact local businesses in your area to determine local needs. Consider your skills and interest when choosing target markets. For example, large bouquets for weddings are typical, while small arrangements are best for office lobbies and retailers.
Research niche markets, or subsets of larger markets to attract even more clients. Niche markets are often overlooked by larger businesses, but may be profitable to smaller businesses and are less competitive. Niche markets for silk flower arrangements may include community theaters, small office buildings, government offices, small boutiques, art galleries and souvenir shops.
Create a home workspace or rent studio space. You will need space to make and arrange flowers, storage for materials and space for business invoices and other paperwork. A home workspace is less expensive when first starting out, but a studio space may be necessary if you do not have available space at home. Purchase a computer, invoicing and bookkeeping software, schedule creation software to track when projects are due, a large worktable, comfortable chair, materials for floral arrangements and other supplies.
Create an online portfolio to showcase your flower making and arranging talents. Include a variety of photos, pricing information, project completion information (estimated finish times), contact information and special services, such as custom arrangements and same-day shipping. If selling specific types of arrangements online, open a merchant account with credit card provider companies to accept credit card payments. Open a merchant account with PayPal or other online payment service, as many business owners use these types of accounts to accept online purchases. Include your website address on all promotional materials including business cards, brochures, postcards and fliers. Create a few floral arrangements to use as samples when meeting face-to-face with clients.
Create a contact list of local businesses to market your floral arrangements. Use a spreadsheet program or purchase contact creation software. Contact business owners, property managers, bridal consultants, funeral directors and others to introduce yourself and your business. Offer to send promotional materials and ask for their address so you can send a link to your online portfolio. Obtaining addresses also allows you to send information about your latest floral arrangements, discounts or other beneficial information to clients. Set up meetings with potential clients to show them firsthand your floral creations.
Attend local craft shows, farmers' markets, trade shows and other public events to increase your client base. Donate some of your silk flower arrangements to local hospitals, charitable organizations or offer to make arrangements for charity events. Leave business cards and other promotional materials to attract additional business.
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