Creating your own private label collagen powder can be a lucrative niche in the booming health and wellness market. We&#;ll guide you through the key steps to develop, produce, and market your own branded collagen supplement.

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We&#;ll cover everything from sourcing high-quality collagen to designing eye-catching packaging and navigating regulatory requirements. Whether you&#;re an entrepreneur looking to break into the supplement industry or an established business aiming to expand your product line, this guide will provide valuable insights to help you successfully launch your private-label collagen powder.

Need a fulfillment or shipping partner for your new private label collagen powder? Print Bind Ship can help you take care of everything from custom product labeling printing to customer returns! Learn more here.

What is a Private Label Collagen Powder?

Private label collagen powder is a collagen supplement that&#;s manufactured by one company but sold under another company&#;s brand name. This allows businesses to offer their own branded collagen products without having to set up manufacturing facilities.

Private label collagen products give companies control over branding, pricing, and marketing while leveraging existing production capabilities. This approach is popular in the supplement industry as it allows for quicker market entry and potentially higher profit margins.

The collagen market is booming. And private label collagen powder presents a potentially low-risk way for entrepreneurs to enter the playing field. In , the collagen market was worth about $5.1 billion. Experts predict it will grow to $7.4 billion by . That&#;s a steady increase of about 5.3% each year. This growth shows that collagen products, such as private label collagen, are becoming increasingly popular with consumers.

Why is private label collagen becoming so popular? Well, collagen is a protein that keeps your skin elastic, your bones strong, your hair shiny and your joints flexible. Its natural production slows as we age. Though collagen powder isn&#;t the fountain of youth, some research suggests that ingesting collagen can help slow the signs of aging by repairing the skin&#;s elasticity and can help the body produce more collagen in the long term.

Advantages of Launching a Private-Label Collagen Powder Brand

The advantages of starting a private-label collagen powder brand include:

• No royalties to pay on sales of your collagen powder, which can save you money
• The ability to leverage your existing brand into an already successful product category
• Sell directly to consumers, allowing you to drive down your overall costs and increase your profit margins
• Full control of your production, from the ingredients to the process in which they are made, gives you more control over the quality and cost of your product
• Tailor your product to your customers&#; needs
• A new way to expand your fitness business

How to Launch Private-Label Collagen Powder

To create your own collagen brand, partner with a manufacturer to produce the powder, then add your unique branding. Services like Print Bind Ship can handle the rest, from custom packaging to shipping, allowing you to focus on growing your business.

1. Identify Your Target Market

Just as with any other business venture, you need to know who your target market is. If this is your first foray into the supplements category, it&#;s important that you know who is looking for the type of collagen powder you are formulating. 

Are you selling to people who are just looking to de-age or reverse the effects of aging and are new to collagen? All of your messaging should be geared toward explaining and convincing potential customers of the benefits and features of collagen powder. If your target market already understands the collagen market, you need to give them a better value with the same or better results as their more expensive collagen powder. 

If you&#;re banking on your own personal brand, figure out what segment of your captive audience is interested in skin care products and fold it into your existing product line with a free sample. You can also find segments to your collagen powder audience through competitors that are already in your market and carry products similar to collagen, such as facial serums, and figure out what did or didn&#;t work for them.

Whatever market share you&#;re after, ensure that production choices from ingredients to packaging resonate with your target consumer.

2. Create a Compelling Collagen Powder Brand

Once you&#;ve identified your target market, figure out how a collagen powder brand fits in your brand story. If this is the beginning of your brand, you need a reason for someone to pick your collagen powder over all the others on the market. Once you&#;ve figured out your niche, or your improvement, build a brand story around that &#; consumers in the health and wellness sector are often seduced by implied results, but long-lasting brands are based on trust, results and authenticity. Your packaging, messaging, logo and color story should all be thought of through the eyes of your target consumer.  

3. Work with an FDA-approved Manufacturer

It&#;s important to verify that you&#;re working with a fully Food and Drug Administration (FDA)-approved manufacturing facility. It&#;s also important to ensure your partner has a working regulatory compliance audit program to make sure they are implementing best practices in accordance with all federal and state regulations.

4. Fine Tune Your Formula

So far, 28 types of collagen have been identified, but five types have become the most sought-after formulations. The benefits you want to boast to your customers depend on the type of collagen you choose. The five most-popular collagen types and their potential benefits are:

• Collagen Type I: Major structural protein used throughout the body, densely packed in skin, muscles, bones, ligaments, tendons and other connective tissues
• Collagen Type II: Minor structural protein used throughout the body, less dense than Type I, found in cartilage, blood vessels, ligaments, bone marrow and tendons
• Collagen Type III: Used for protein synthesis and energy production and is found in organs
• Collagen Type IV: Helps regulate wound healing and cell movement found in the layers of your skin
• Collagen Type V: Normally found in anti-aging collagen supplements, helps maintain the elasticity of the skin and is typically found in the Bowman&#;s membrane of the eye&#;s cornea and in the tissue of the placenta 

Though you can go beyond these five types of collagen to promote specific niches of repair and beauty benefits, the type of collagen you choose, and its formulation, should be in line with your target consumer.

5. Obtain the Necessary Certification and Registration

Just like all supplements, collagen powder is not FDA regulated because it is not technically a drug. But a handful of organizations like United States Pharmacopeia (USP) have standards for creating pharmaceutical compounds for manufacturing. Verify that whatever collagen powder you are creating falls under a topical supplement so that you don&#;t need FDA compliance or U.S. Department of Agriculture approval. 

6. Differentiate Your Private Label Collagen Powder

A wealth of branded collagen powder products are on the market that will compete with your products. Though making bold claims with visual results is a great way to acquire customers, every company is going to do that. When the secret sauce of your product is legally required to be printed on your packaging, you need to make quality, efficacy, safety and customer service the backbone of your brand. 

7. Consider Your Distribution Strategy

Though most product designers want to see their brands flying off the shelves of a big box retailer, that&#;s not the correct route for every product or brand. Securing shelf space is expensive and can eat up your inventory, only to have it returned or sold at a drastic discount. The best way to reach your target market is via your own website, health and wellness websites and specialty stores that curate products in your like category.   

8. Market Your Private Label Collagen Product

You can market your private-label collagen protein powder in many ways. There are tried and true digital marketing standards like SEO, Google AdWords campaigns, targeted social media campaigns on platforms your audience uses, newsletters and other paid pay-per-click (PPC) opportunities.

Other creative options that you can use to help your growing collagen powder brand include time-lapsed photographs of users who have been in a trial campaign, targeted direct mailers with Print Bind Ship&#;s Mail Genius and in-person activations.

Whatever marketing strategy you decide to use, make sure you have your target audience in mind. You can market to places you&#;re unsure how an audience will convert, but it&#;s always smarter to go where you know your audience is rather than guessing where they might be.

Learn more tips on how to market supplements here!

9. Set Up Your Store

As mentioned before, the best way to maximize your profits is to control where your audience finds you and how customers can get your products. The easiest way to do this is by having your own online store. With your own website you can easily start selling your private-label collagen powder and, depending on your content management system (CMS), use a variety of payment processors, marketing tools, subscription services and shipping services.

Print Bind Ship works with the most popular e-commerce storefrons so that your shipments can go out within 24 hours of processing. White label collagen fulfillment has never been made easier

Create an Ageless Collagen Business

Creating a private label collagen brand is all about sourcing white label collagen from a dedicated collagen powder manufacturer and inputting your own brand identity and label on it. Print Bind Ship can help you with custom label printing, product warehousing, fulfillment, shipping, customer returns, and so much more!

As a third-party logistics (3PL) company, we can be your dropshipping partner &#; our system links to your e-commerce store and ship your warehoused orders as soon as they are processed.

Learn more about taking your private label collagen brand to the next level and get a free quote!

FAQ

Minimum order quantities can vary widely depending on the manufacturer. Generally, they range from 500 to 5,000 units. Some suppliers may offer lower minimum order quantities for startups, while others might require larger orders. It&#;s best to shop around and negotiate with different manufacturers to find one that suits your needs and budget.

The timeline can vary, but typically it takes 3-6 months from concept to launch. This includes time for product formulation, packaging design, manufacturing, and obtaining necessary certifications. Factors that can affect the timeline include the complexity of your formulation, your chosen manufacturer&#;s capacity, and any regulatory approvals needed.

SEMNL are exported all over the world and different industries with quality first. Our belief is to provide our customers with more and better high value-added products. Let's create a better future together.

Look for manufacturers with certifications such as Good Manufacturing Practice (GMP), ISO , and possibly organic or kosher certifications if relevant to your target market. For collagen specifically, ensure the manufacturer can provide documentation on the source and purity of their collagen. Third-party testing certificates and FDA registration (in the US) are also important quality indicators.

Tips for Buying the Best Collagen - What you Need to Know

Nutraviva is proud to have been the first Australian company to introduce collagen to the Australian market. Here are some tips and information to ensure you not only purchase the best collagen but the correct form of collagen for your needs.

Our bodies stop producing collagen as when we reach our mid 20&#;s and thereafter, begin to break down the collagen stores throughout the body at a rate of 1-2 % per year. This leads to the physical signs of aging that we all experience. The skin starts to sag and wrinkles appear, joints ache and the tissue throughout the body becomes weaker and we can become more susceptible to hurting our self. It can also take longer to heal and recover from these injuries

Adding collagen into your daily diet is the quickest and easiest way to help slow down the depletion of collagen and trick the body into replenishing collagen within your cells again. If you consume 10 to 20g of collagen a day your body will be stimulated into thinking that natural collagen is being broken throughout the body and it will being re-synthesising collagen once again using the amino acids found in the ingested collagen, so you can start to reverse collagen depletion and prevent the signs of aging.

When you are looking to buy collagen powder in Australia make sure you look for an unblended variety, also check to see where the product has originated from. If the labelling does not specify a country of origin then you can be pretty sure that they have blended the collagen with cheaper products from less reputable countries. Having a product that is predominantly grass-fed and finished is also a key indicator when looking for a quality bovine source collagen product, as it indicates that the source material is free from many of the chemicals such as pesticides, herbicides, growth hormones and antibiotics that go into fed lot raised animals.

Here are some key tips to keep in mind when purchasing a collagen powder product:

1. Compare Dosage

Taking between 10 to 20g of collagen a day is ideal, so check the serving size and the amount of collagen contained in the serving. If you&#;re taking a 10g serve then the collagen content should constitute at least 90% of this weight. The rest of the weight is possibly moisture found with the powder. Tablets and capsules will struggle to provide you with a sufficient dose of collagen and will be inherently more expensive per dosage.

2. Pills VS Powder

Pills can often contain binders and additives that may delay or block absorption, while powder formulations that are hydrolysed lead to immediate bioavailability, making them quicker and easier for the body to absorb and digest.

3. Know The Source

It is important to understand that collagen can come from various sources;

Animal &#; a large majority of collagen powders come from beef, pork and chicken. Animal collagen is produced from the skin, bone and cartilage. It is more economical to produce and contains the same amino acid profile as the more expensive marine collagen.

Marine - is derived from fish, but not all fish are the same &#; take note, there is a difference between freshwater and wild-caught fish. Fresh-water fish can potentially be farmed fish, which are often grown with added hormones and antibiotics, which may be harmful vs wild-caught fish which are generally not farmed and are caught in the ocean. Marine collagen is seen as higher quality collagen to that of the animal being scientifically recognised as the most bioavailable form of collagen.

Plant based &#; There is no single sourced consumable collagen for vegans and vegetarians that are derived wholly from a plant source. If you follow one of these diets it is instead recommended to consume foods that help stimulate the body&#;s collagen production. Nutraviva Vegan Collagen provides a comparable amino acid source to hydrolysed collagen through the use of plant and microbe based scientific processes. 

Nutraviva Vegan Collagen Alternative is a true vegan alternative to collagen hydrolysate and incorporates specially sourced and blended ingredients including probiotics for gut health, grape seed extract and Vitamin C for collagen formation and skin health, zinc for protein synthesis and maintenance of hair and nails, along with a suite of carefully selected superfoods.

4. Know The Types

There are over 20 different types of collagen found in the body. The most abundant is Types I and III. This is found in the skin, connective tissue and muscle. This type of collagen is ideally suited to beauty benefits (skin, hair and nails), healthy aging, joint and bone health, injury and exercise recovery. You can find collagen types I and III in collagen hydrolysate and gelatin powders.

Collagen hydrolysate has very small peptides that have been cut down to increase the bioavailability of the amino acids, making it easily absorbed and digested. It mixes well with water and can be consumed in hot or cold liquids or used in cooking. The versatility of collagen hydrolysate and its high bioavailability makes perfectly suited to overall healthy aging.

Gelatin has the exact same amino acid profile, however, the protein chains are much longer. This means it takes longer to breakdown and digest. Gelatin will set when liquid is added and it cools down and is less bioavailable compared to collagen hydrolysate. Due to its slower absorption rate gelatin is particularly well-suited for gut and digestive health support, helping to reduce gut inflammation and also help regulate hunger and ease cravings. Once the amino acids slowly break down and are absorbed into the bloodstream, they will elicit the exact same results as collagen hydrolysate, with the only difference being that fewer amino acids will be digested and absorbed.

Type II collagen is located in cartilage and is found in bone broths. This type of collagen has a much longer protein chain and will gelatinise when cooled down. It not only contains collagen, in the form of gelatin, but also chondroitin sulphate, glucosamine, hyaluronic acid and is rich in vitamins and minerals that have been extracted from the marrow of the bone. The result is a collagen that is much slower in its absorption which helps to coat the gut lining and promote healing, reduces inflammation, improves immunity and helps to control appetite.

Why choose Nutraviva?

Our superior clean Nutraviva Collagen Hydrolysate powders (available from both bovine and marine sources) contain 100% all-natural unblended, unflavoured collagen powder. Designed to promote health outcomes in an easily digestible way, this collagen powder offers benefits that aren&#;t found in liquid-style collagen shots, which are most often composed of water and preservatives as key ingredients.

Nutraviva is widely considered to be the best collagen powder supplier in Australia. We provide the highest quality grass-fed and finished beef collagen and gelatin and wild caught Marine collagen from North Atlantic deep-sea fish.

Find out more about us. 

Written by Bruno Rossitt, Founding CEO Nutraviva, BEd(PhysEd)

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