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Packaging is becoming an increasingly common and high-demand utility for businesses around the world. For an e-commerce business, the first direct touchpoint that your brand has with your customer is when they receive the package and unbox it. Studies related to the psychology of shopping show that, packaging plays a major, if not dominant, role in purchasing decisions.
Providing a fulfilling packaging experience to your customer still remains a relatively under-utilized marketing opportunity and if used properly, it can have a huge impact on positively affecting the sales of your product.
Investing in a good packaging supplier is the first step. This decision can have a tremendously positive effect on your sales as well as revenue. But making this selection can be a daunting task as various factors come into play here.
We have made this job easier for you by answering 5 important questions for selecting the right packaging supplier for your business.
1. Do they offer custom packaging?Custom packaging is a leading industry trend in and it is here to stay. By incorporating custom packaging, you are enhancing your brands value by multifold. Through customized packaging, you can build an everlasting connection with your customers by ensuring that they have an unforgettable unboxing experience.
Custom packaging strengthens your companys branding. When your products package has your companys trademark color, design, and logo, your brand creates a stronger identity, and customers develop a great brand affinity. This can ultimately increase sales and revenue for your company.
What takes the cake in customized packaging is that it makes room for innovation and creativity that allows your brand to apply a personalized touch to your packages. These personalized touches enable your brand to establish an emotional connection with your customer and make them feel valued, when they unbox the product. That is why it is imperative that when you select a packaging company, ensure that they provide custom packaging services.
2. What quality of packaging products do they use?The quality of the packaging is as important as the product itself. If the packaging is made of lower quality material, your product is more likely to get damaged during the shipping process.
It is necessary to make an informed choice when it comes to selecting shipping materials. Ensuring that the material is safe enough and ensures an effortless unboxing process with minimal waste is also essential.
There are three main types of packaging:
To choose the best packaging for your business, it is crucial that you pin down and select the optimum packaging material that suits your particular product the best and then check if the packaging supplier you select offers that or not. Packaging can be very unique for different kinds of products that is why it is essential to know what kind works best for your product before making a decision.
3. Do they use sustainable and environmentally friendly products?
The sustainability of your packaging is just as important as what is inside the package. According to a recent survey on sustainable products and packaging, 80% of participants said they felt it was important or extremely important for companies to design environmentally conscious products.
As consumers are getting conscious about their carbon footprint, they are more like to support brands that share their values. At Arka, we are cognizant of this reality and our focus is on sustainably. We ensure environmentally friendly packaging through:
Pricing is very important. Especially if you are on a budget. Look for packaging companies that provide the best offers. See if they sell in large or bulk quantities. Instead of using standardized box sizes, evaluate the sizes of your products, and ensure that the company you are selecting offers boxes of different sizes. This way, you wont have to pay for the dimensional volume rate.
Furthermore, another great trick to save money on the packaging is by using custom stickers or custom tapes that have your companys logo or trademark design printed on them.
Check if the company which you have selected offers these services. This way, you will be able to keep your costs low while also providing your customers with a great packaging experience that they deserve.
5. How is their customer service?Good customer service is critical across all industries but when it comes to selecting the right packaging supplier, it is vital that you go with a company that has good customer service. If there is a shipment that is lost or an order that has to be refunded, a smart and skilled customer representative will cater to your companys packaging needs instantaneously.
It is always a great idea to do a thorough background check of the kind of customer service that the packaging supplier that you are selecting offers and then make the decision based on that.
ConclusionPackaging has numerous benefits for your company, your customers, and even for the environment, as light packaging reduces the carbon footprint. That is why if you already havent selected a packaging supplier, now is a great time to start and these helpful tips will make your decision-making process easier.
For more information, check out this free of cost course on the packaging. The course is taught by Philip Akhzar, CEO of Arka. It helps you navigate through the nuts and bolts of the packaging industry and also allows you to learn the best practices about packaging your product.
Personalized Cupcake boxes have grown in popularity in recent years. Cupcakes are more delicious and fresh than ever. It seems like a cupcake shop in every town. There are many reasons to love cupcakes so much. There are many flavors of muffins to be desired.
? Once created, they can decorate them with beautiful frosting, sprinkles, chocolate mash, and other things that people love. The reason behind using all of these methods is to make the baked item look beautiful.
Follow these 10 steps to become an expert on your personalized cupcake boxes:
For more information, please visit Cupcake Box Supplier.
How a consumer will see your muffin packaging first will stay in their mind forever. When the customer enters the market to buy a product, the first thing they notice is the cupcake packaging.
When customers are in the market to buy cupcakes, they will look for products that suit their needs. So, give that person to notice the product and read its details; if the product is attractive, it will help the consumer decide on the spot.
The packaging primarily creates the impression of the product because the customer cannot see inside the personalized cupcake box. Just believe what they see and read on the packaging quickly.
Therefore, the cupcake packaging creates a unique impression of the product, which is done in various settings to grab peoples attention. Custom cupcake boxes from perfect printers allow you to grow your business.
By giving the beautiful print job on the cupcake boxes, it will make it eye-catching for customers. Personalized Cupcake boxes allow you to create an attractive designed and themed box for your cupcake that will attract customers as well.
Designs and themes can vary from cupcake to cupcake or product to product. It gives you the flexibility to decorate your cupcake box according to your needs and the needs of your customers.
So why print with water-based ink? Several reasons. First, the water-based ink is bright on the box, while the plastisol ink will settle to the top of the box like an extra layer. The ink on the top of the box has the potential to get scratched or damaged in transit, which would not be a good thing.
Another reason to use water-based ink is if you are working with a primary setting. Water-based ink will dry out over time, so thats fine.
In that sense, the water-based ink can also be dry on the screen. With that in mind, dont leave a screen open for more than 30 seconds; otherwise, youll have a lot more work on your hands. Keep the screens flooded!
Lithography is used for most of todays bulk printing jobs. Manufacturers use printing plates for lithography. The plates are inked and then pressed onto the paper to print.
Modern lithography uses rollers instead of printing plates. The rollers contain the negative of the image obtained by exposing an emulsion to ultraviolet light. Lithography is mainly used to print folding cartons and labels, which are also known as lithographic labels.
The method is quite similar to lithography, but a flexo uses a light-sensitive polymer instead of flat plates. A 3D relief is prepared for this method, then mounted on a roller to print the graphic. In flexo printing, your printing cost will go down.
Also, tool costs are much lower. It is only necessary to prepare the dish. It has a faster response time and can use both water and oil-based inks.
Screen printing is used for printing labels, folding cartons, promotional items, and also for prototypes. Its an excellent option for custom packaging printing, especially when packaging is
done independently. This includes custom-made caps and bottles, mugs, and shirts. The installation cost is also relatively minimal. A specific polymer mesh is worked to transfer the ink to the substrate. Here, the mesh acts as a template.
A squeegee is used to transfer the ink through the screen and onto the surface. Screen printing can also be used for smaller volumes, and you dont always need a flat surface.
Packing sleeves allow you to buy cheap generic boxes and mark them easily. Ordering a custom printed box will cost more, and if youre starting your business, youll probably want to invest every penny wisely. In the early stages of your business, you can order a blank white box or custom kraft box to fit your product and slide it over a printed sleeve that will make it professional like a custom product.
If you need help with your blank boxes, we sell small quantity custom die cutting boxes with recyclable kraft material.
Using ribbons is the most elegant way to decorate a cake package. Light colors that match the color of the box can make the packaging look more beautiful.
Cake box suppliers are moving towards applying such items to make plain boxes look extraordinary. It is also possible to capture shoppers attention across the room with the selection of sparkly and glittery ribbons.
Window cake boxes are a sure way to get someones attention. The beauty of the cake is magnified with the use of these boxes. These boxes not only help to increase the beauty of the box but also help for marketing purposes. When a cake is on a shelf, this box style keeps it safe while serving for display.
By keeping these tips in mind, a business can stand out in the market. They can make their mark and let consumers know that the brand has consumers needs in mind.
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With the level of concentration devoted to creating cake boxes, a consumer may be drawn to trust the brand.
We offer amazing discounts at Printcosmo on bulk orders with free design consultation!
Thank you!
For more Cupcake Packaging Suppliesinformation, please contact us. We will provide professional answers.
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