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So, you are interested in adding laser therapy to your practice. Great! You have taken the first step toward a technological opportunity for both you and your patients. The major benefits of adding laser therapy to your practice include:
- Increased patient flow
- Increased cash flow
- Staying competitive in the market
- Diversifying the conditions you can treat while optimizing outcomes
- Higher patient satisfaction
The next step is to assess why you want to add laser therapy to your practice and how it will be implemented. Questions you should consider include:
- Will laser therapy replace another service?
- Will laser therapy serve as an additional service?
- Who in the practice will perform the service?
- How will fees for the service be structured?
Once those questions have been answered, you will have a better understanding of the who, what, why and how of laser therapy. All that will be left to do is implement the services. Here are three key ways you can achieve laser therapy success in your practice.
1. Understand Your Patient Demographics
Reviewing your patient demographics is essential for determining how laser therapy can be best applied within your practice and will help you get a better understanding of what their treatment goals will be. Your patients will likely fall into one of the following categories:
Athletes. Patients who are athletes, or even just younger, more active patients, will likely be pursuing rehab for an injury, performance enhancement services or even just information about the research supporting laser therapy.
Personal injury patients. Patients that have suffered from a personal injury will likely be pursuing treatment that can help with acute pain and injury without taking too much time. Your protocol should be for your doctors to explain that laser therapy can be used for chronic pain management as well.
Workers compensation beneficiaries. Injured workers will likely be most interested in a quick return to work without having a lot of downtime. They will want a more complete recovery with lasting benefits.
Older patients. Older patients may be most interested in staying active as they continue to age, being able to enjoy different activities and lowering the number of prescription medications they take. Laser therapy presents a great non-drug opportunity for pain relief and recovery.
2. Prepare Marketing Materials
Your patients need to understand how laser therapy can optimize their care, so marketing the technology to them should be a priority. Marketing materials in the form of in-office pamphlets and brochures, direct-mailing campaigns, blasts and social media posts can help to spread the word to your patients about this noninvasive, low-risk treatment option for their maladies.
Multi Radiance created a laser therapy integration package to get you started in marketing laser to your patients. Stored on a convenient and portable business card-sized flash drive, you&#;ll find the following for marketing and practice integration:
- Office posters and brochures
- Videos explaining how laser works and how to use it
- Rental agreement
- Sample radio and print ads
- Sample press releases
To get your patients to understand laser therapy, you need to be able to describe the process and protocols. Keep it simple. Consider leveraging this definition:
Laser therapy refers to the use of laser and light from very specific regions from the light spectrum to stimulate the body's natural recovery processes. Low level laser therapy is a non-pharmacological and proven safe and effective method for pain relief, increasing circulation, and resolving injuries faster.
You will also want to explain which injuries to what parts of the body stand to benefit the most from the procedure, as these are typically the most common questions asked. Laser therapy is most effective in treating the following:
- Muscles
- Tendons
- Ligaments
- Connective tissue
- Bones
- Nerves
- Skin
3. Educate Your Staff about Laser Therapy and Laser Therapy Protocols
Education is one of the most important factors when it comes to integrating a new technology into a medical practice. You and your staff should also know how to temper patient expectations of laser therapy. Clinicians need to overpromise and over deliver for their patients. For many patients, the idea of laser therapy will be foreign at first, so it&#;s important not to make it out to be a cure-all. Have your staff emphasize that laser therapy has been shown to be very effective for reducing pain, accelerating recovery, and increasing circulation.
Another way to learn about how Multi Radiance laser technology works is by reading The Pillars Papers series. Download the research and more white papers here.
In medicine, lasers allow surgeons to work at high levels of precision by focusing on a small area, damaging less of the surrounding tissue. If you have laser therapy, you may experience less pain, swelling, and scarring than with traditional surgery. However, laser therapy can be expensive and require repeated treatments.
Laser therapies are medical treatments that use focused light. Unlike most light sources, light from a laser (which stands for l ight a mplification by s timulated e mission of r adiation) is tuned to specific wavelengths. This allows it to be focused into powerful beams. Laser light is so intense that it can be used to shape diamonds or cut steel.
Talk to your doctor before deciding to undergo laser surgery for any kind of operation. Based on your age, overall health, healthcare plan, and the cost of laser surgery, your doctor may recommend that you choose traditional surgical methods. For example, if you&#;re younger than 18 years, you should not get Lasik eye surgery.
Some laser surgeries, such as cosmetic skin and eye surgeries, are considered elective surgeries. Some people decide the potential risks can outweigh the benefits of these types of surgeries. For example, some health or skin conditions may be aggravated by laser surgeries. As with typical surgery, poor overall health also increases your risk of complications.
For cancer, laser therapy is usually used alongside other treatments, such as surgery, chemotherapy, or radiation.
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Lasers may be useful in treating the very early stages of some cancers, including:
Lasers can have a cauterizing, or sealing, effect and may be used to seal:
A few days before the surgery, you may be advised to take precautions such as stopping any medications that can affect blood clotting, such as blood thinners.
Plan ahead to ensure that you have time to recover after the operation. Also make sure someone can take you home from the procedure. You will likely still be under the influence of anesthesia or medications.
If a tumor is being treated, an endoscope (a thin, lighted, flexible tube) may be used to direct the laser and view tissues inside the body. The endoscope is inserted through an opening in the body, such as the mouth. Then, the surgeon aims the laser and shrinks or destroys the tumor.
Low level laser therapy (LLLT) is also called cold laser therapy. It uses laser light set to wavelengths between 600 and 980 nanometers. The laser is used to perform minor surgeries and promote regeneration in tissue. Programs exist that offer LLLT as an aid to quit smoking, but little evidence supports its use for this purpose.
Argon lasers also make shallow cuts and can be used to activate photosensitizing (light-activated) drugs during photodynamic therapy. This type of cancer treatment combines light with chemotherapy to kill more cancer cells.
Different lasers are used for different procedures. For example, carbon dioxide (CO 2 ) lasers make shallow cuts. They&#;re often used for superficial cancers, such as skin cancer.
Treatments can also be expensive and are therefore not accessible to everyone. Laser eye surgery can cost anywhere from $600 to $8,000 or more based on your healthcare plan and the provider or facility you use for your surgery. The costs of laser skin therapies can range from $200 to over $3,400, according to the University of Michigan Cosmetic Dermatology & Laser Center.
Some laser surgery is performed while you&#;re under general anesthesia, which carries its own set of risks. They include:
Also, the intended effects of treatment may not be permanent, so repeated sessions may be necessary.
People also tend to heal faster with laser operations. You may have less pain, swelling, and scarring than with traditional surgeries.
Laser operations are usually shorter than traditional surgeries. They can often be done on an outpatient basis. You also don&#;t have to spend the night in the hospital. If general anesthesia is required, it&#;s usually used for a shorter time.
Lasers are more precise than traditional surgical instruments, and cuts can be made shorter and shallower. This causes less damage to tissue.
Recovery after laser surgeries is similar to that of typical surgery. You may need to rest for the first few days after the operation and take over-the-counter pain medication until the discomfort and swelling have gone down.
Recovery after laser therapy varies based on the type of therapy you received and how much of your body was affected by the therapy.
You should follow any orders your doctor gives you very closely. For example, if you have laser prostate surgery, you may need to wear a urinary catheter. This can aid in urinating right after the surgery.
If you received therapy on your skin, you may experience swelling, itching, and rawness around the treated area. Your doctor may use an ointment and dress up the area so that it&#;s airtight and watertight.
For the first couple of weeks after the treatment, be sure to do the following:
- Use over-the-counter medications for pain, such as ibuprofen (Advil) or acetaminophen (Tylenol).
- Clean the area regularly with water.
- Apply ointments, such as petroleum jelly.
- Use ice packs.
- Avoid picking any scabs.
Once the area has become overgrown with new skin, you may use makeup or other cosmetics to cover up any noticeable redness if you&#;d like.
Contact us to discuss your requirements of Laser Therapy For Patient Recovery. Our experienced sales team can help you identify the options that best suit your needs.
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