4 Tips for Selecting Your 8.5x

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Selecting the perfect 8.5x brochure for your business can be a daunting task, but by following these 4 tips, you can ensure that you choose the best one for your needs.

Step 1: Determine the Purpose.

Before selecting an 8.5x brochure, ask yourself what is the purpose of this brochure? Is it to showcase your products or services? Will it be used as a direct mail piece? Is it meant to be used at a trade show or an event? Once you determine the purpose, it will be easier to narrow down your choices.

Step 2: Choose the Right Fold.

8.5x brochures come in a variety of fold options such as tri-fold, half-fold, accordion fold, and gatefold. Each option has its own unique way of displaying information and visuals. For example, a tri-fold brochure is the most common and can be easily displayed on a brochure rack, while a gatefold can offer a wow-factor with its larger size and impact.

Step 3: Select the Right Stock.

8.5x brochures can be printed on a variety of stocks, each with their own texture, weight, and finish. It's important to select the right stock that not only complements your design but also enhances the overall look and feel of your brochure. Glossy stocks can provide a professional and polished look, while uncoated stocks give a more natural and tactile feel.

Step 4: Consider Your Budget.

Before selecting your 8.5x brochure, consider your budget. With so many options available, it's easy to go overboard and choose a brochure with all the bells and whistles. However, it's important to stay within your budget and only select the options that will provide the most value and impact.

By following these 4 tips, you'll be able to select the perfect 8.5x brochure for your business needs. Remember to determine the purpose, choose the right fold, select the right stock, and consider your budget. With these factors in mind, you'll be able to create a brochure that not only looks professional but also helps achieve your business goals.

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